Converse’s latest advertising gimmick has seen them get creative with a classic. A celebration of their All Stars range, Converse have constructed a giant interactive wall displaying 480 red and black Chuck Taylors, which are motorized to rotate when triggered by audio sensors. Check out the demonstration below.
The display will be exhibiting across Europe and you can check out some of the latest performances on the Converse Blog.
Words: Sam Mokhtary
Translation: Mizuki Oyama
June 6, 2011